![]() Pro tip: Try using our free customer persona template to better hone in on your ideal audience types to come up with the best angle for your press release.ģ. First time writing a press release? Read our article detailing what a press release is and how to use them. As you do, incorporate details into your press release’s headlines and text that reflect the angle by explaining why your news matters to your intended audience. Once you’ve found an angle for your story and media pitch, it’s time to start writing your press release. Lifestyle: What types of education, income, residences, and other lifestyle demographics are common to your audience?.Jobs or industries: Are you looking to reach an industry-specific audience? Does your intended reader tend to work in specific types of roles or businesses?.Location: Where are they located (e.g., in a certain city, state, region, country, or worldwide)?. ![]()
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